big thanks to Andreas S. for getting most of this figured out. I now understand
much better how cmake installs things and how it generates config files, both
find_package(midas) style and install(export) style.

with the latest updates, CMAKE_INSTALL_PREFIX should work correctly. I now understand how it works,
how to use it and how to test it, it should not break again.

for posterity, my commends to Andreas's pull request:

thank you for providing this code, it was very helpful. at the end I implemented things slightly differently. It took me a while to understand that I have to provide 2 “install” modes, for your case, I need to 
“install” the header files and everything works “the cmake way”, for our normal case, we use include files in-place and have to include all the git submodules to the include path. I am quite happy with the 
result. K.O.

K.O.