Just in time, enter std::string_view.
https://stackoverflow.com/questions/40127965/how-exactly-is-stdstring-view-faster-than-const-stdstring

I was looking at https://root.cern/doc/v638/classROOT_1_1Experimental_1_1RFile.html and they use it everywhere instead of 
std::string and const char*.

(so now we have 4 string types to deal with, counting ROOT's TString).

P.S. For extra safety, this code compiles, then explodes:

std::string_view get_temporary_string() {
  std::string s = "temporary";
  return s; // DANGER! 's' is destroyed, view dangles.
}

K.O.